ANSWER
Replies
Student’s Name
Institutional Affiliation
Course Number: Course Title
Instructor’s Name
Assignment Due Date
Replies
Reply to John
One can agree that the implication of credibility is the verification of the authenticity of the information provided. To guarantee the originality of information, the source from which it comes must be considered and checked to confirm if that source has a good reputation and is trustworthy. The richness of information must depict a credible source. A credible source also needs to be timely since information changes over time, and the most recent and credible information should be considered. Credible information must be relevant by containing information that is useful to the reader. Similarly, a source’s “education, experience, accomplishments, and reputation” need to be considered. Information regarding a source can be drawn from their verified works and contributions in the past.
The example of campaigns against the consumption of cigarettes given by John is relevant to the credibility of the information. Considerably some information from celebrities and influencers has been found to have a profound effect on the purchasing decisions of consumers (Cooley & Parks-Yancy, 2019).
Reply to Sneh
A credible source is reliable. However, not all credible sources are necessarily believable since the trait of believability can be identified even with information that lacks credibility, such as fake news. Credible sources must have logic and be backed by evidence as proof of information. The source of that information is equally important for consideration and must be verifiable. To ascertain the credibility of information, one must also ensure that it draws data from multiple sources and lacks bias. The example of skin care product marketing given by the student is relevant. It proves that information from a source that lacks credibility has the potential to cause harm, as verified by research in the healthcare sector by Kington et al. (2021).
References
Cooley, D., & Parks-Yancy, R. (2019). The effect of social media on perceived information credibility and decision making. Journal of Internet Commerce, 18(3), 249-269. https://doi.org/10.1080/15332861.2019.1595362
Kington, R. S., Arnesen, S., Chou, W.-Y. S., Curry, S. J., Lazer, D., & Villarruel, A. M. (2021). Identifying credible sources of health information in social media: Principles and attributes. NAM Perspectives. https://doi.org/10.31478/202107a
QUESTION
Reply to John post
When we say a claim is credible, we are stating that the information has been checked and found to be truthful. It is important to verify the credibility of claims to avoid the spread of misinformation. The best way to verify credibility is to take a closer look at the original source. These sources need to be carefully examined to determine how much credence we give them (Moore & Parker, 2021, p. 111). Sources can be classified as Interested or Disinterested parties. Unlike Disinterested parties, Interested parties tend to gain from our belief of the claim, these should be viewed with more suspicion (Moore & Parker, 2021, p. 111). It is also important to consider the expertise of the source. To accurately measure the expertise of a source we must take into account their education, experience, accomplishments, and reputation. (Moore & Parker, 2021, p. 114). Ultimately, it is a matter of doing your research on a source's history to determine whether or not they are credible and provide credible claims.
https://www.youtube.com/watch?v=5zWB4dLYChMLinks to an external site.
The above link is for the well known CDC nicotine commercials we are all familiar with. I think these commercials are an excellent example of marketing fallacies that appeals to our emotion of fear. The fallacy is that all cigarette smokers will end up suffering from terrible consequences associated with nicotine abuse. I think these have been effective in the past few years to help deter smoking. The reason they are so effective is because they depict individuals who are in late stages of deterioration due to smoking. They make the audience reconsider smoking by insinuating they too will be in ill health if they smoke cigarettes.
Moore, B. N., & Parker, R. (2021). Critical thinking (13th ed. p.111 & 114). McGraw-Hill.
Reply to SNEH post
When anything is described as credible, it is reliable and believable. A claim is credible when it is backed by solid evidence, makes sense logically, and is compatible with other pieces of information and facts that are already known. According to the information at hand, a claim is credible if it seems likely to be true and is deserving of belief or consideration. A claim is considered credible when it comes from a dependable and qualified source and is supported by a careful evaluation of the available facts and evidence. When a claim lacks credibility, it doesn't line up with our observations, experiences, or prior knowledge, or comes from an unreliable source (Moore & Parker, 2020, p. 129). Some of the ways to evaluate a claim for credibility would be checking for bias, examining the source, looking for corroborating evidence, assess logic, and consult multiple sources.
An example of a fallacy in popular advertising would be "Fair & Lovely skin cream" that was the most sold product in India and amongst other Indians all over the world. It is a combination of bandwagon and ad hominem fallacy where people were attracted to the idea of having fair skin rather than a dark/tan skin and indirectly attacking all the dark skinned people (stereotyping skin tones). This product mainly attracted young girls who were getting bullied for having darker skin tone than their other fair skinned friends. It has made the young Indian girls insecure of their own skin color by making promises such as dreams coming true through only by being fair (Sharma, 2020). These imported beauty ideals were spread through colonization and enslavement to America, Asia, and Africa, where the notion that pale skin was a sign of cleanliness and purity took root as a means of supporting White supremacist ideology. This just targets the insecurities of women and doesn’t provide the results the product claims making it not credible. An item that merely reinforces an inferiority complex based on skin tone shouldn't even be on the market.
References:
Moore, B. N., & Parker, R. (2020). Loose Leaf for Critical Thinking (13th ed.). McGraw Hill.
Sharma, K. (2020, June 26). Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers? Business Insider. https://www.businessinsider.in/advertising/brands/article/fair-and-lovely-to-drop-fair-from-its-name-but-will-that-be-enough-to-appeal-to-new-age-consumers/articleshow/76631286.cms Links to an external site.